Computer Support Network

It’s no secret that Google is one of the primary leaders in the realm of social content sharing. Today Google took this one step further with Google Buzz, a Gmail integrated plug-in that allows you to post new information directly from within the email application.

So why should this matter to you? Social content sharing is one of the best ways to promote your business or product organically and can greatly improve your websites search engine optimization. What makes Google Buzz different from many of the other social content sharing platforms is that it works on a much more personal level. Content you wish to share is automatically distributed to people with whom you regularly exchange email messages. In addition to this you can make posts, updates and general content available to the global environment. The benefit of this is that people who have followed similar stores or shown general interest will receive information about your product or business without seeking it out.

Along with the applications standard functionality it also integrates with many other social content sharing services such as Twitter, Picasa, Flickr, and Google Reader. While Buzz is not the most important thing you can do to promote your services right now it can provide a boost in the right direction. If combined with an already strong Search Engine Optimization program you can expect nice boost from the collaboration. As it stands now Buzz is one of top Google applications to keep an eye on in 2010.

- Richard Keene
IT Computer Support of New York
Design and Optimization Department

In this day and age a high percentage of the words business is carried out over the web. With the rising cost of fuel and the growing ease of digital distribution this doesn’t look to be going in any direction except for up. With this in mind Search Engine Optimization is going to grow even further in importance and as a business owner, or even a web hobbyist its crucial to understand just how important SEO really is.

In the traditional world of business your appearance and your handshake were two of the most important first steps to gaining a foot in the door. In the digital world appearance still amounts for a lot but having the best looking website in the world isn’t going to matter if no one can find you. Many web design firms offer attractive looking design packages that sparkle and look pretty but most are put together in what I like to call “conveyor belt production”. Instead of taking the time to make sure everything works at an optimum level they take all the parts off the shelf, shove them together, put a new coat of paint on top to hide the seams and shove them out the door with a pretty bow; Enjoy!  

The truth is search engine optimization requires as much research and planning as it does application. What works in one industry is not guaranteed to work in another and although there are common trends to follow you need to consider your target market before you head down that path.  

You will also see many website promising fast results and 100% web traffic growth. These Black Hat Optimizers do offer a service that works…for a time. The problem is they utilize search engine exploits that gather results usually for about a month. The hitch is that search engine companies know of the exploits and keep a watchful eye out for them. If they catch your website using these techniques you will be blacklisted and after your first month of glory you will be lucky to break the top 40. Not a good place to be.  

But if you do your research you can find people that will help your website gain real results. IT Computer Support of New York has time tested experience bringing websites with no search engine listings into the top five. If you feel like your company is losing money because you are not gaining all the online traffic you should be give us a call at 212-242-2949 and we will talk you through ways we believe your website could be improved.

- Richard Keene
IT Computer Support of New York
Design and Optimization Department