The advertising has evolved steadily over the last decade with new advances leading to changes in the way that common business is done. Last year nearly 22 billion dollars was spent globally on internet based advertising. 81% of shoppers now claim to research a product or service prior to making a purchase. This change has led to a greater demand in the functionality of websites. 52% of shoppers find new retailers using search engines such as Google and Yahoo. With this in mind it is no wonder that the online market is continuing to expand exponentially every year.
Ten years ago when the internet was first building its foothold traditional means of advertising were still practical and efficient for each year that goes by shows how antiquated these mediums truly are. In the last five years the success of Yellow Pages based advertising has almost completely expired. Now a quick survey of any dump site will reveal that entire layers of Yellow Books make up a high percentage of the landfills. With the speedy access to internet based phone listings the bulky books are simply no longer necessary. Similarly, TV advertising has been destroyed by innovation. The likes of Tivo has removed Television advertising while downloadable content looks to push this even further.
Computer technology continues to increase and so this trend will continue to expand. Already we have e-paper magazines ready to go into production that will make it possible for consumers to pick their content. Books can now be easily downloaded to e-book readers within minutes. Radio stations have been replaced by portable mp3 players and all the while the advertising that once powered industries has been removed and at the digression of the consumer.
In order for businesses to stay on top of changing times they will need to adapt fluid marketing techniques. What works today will not necessarily work tomorrow. to stay on top you need to keep in touch with the changing times, and when necessary, be willing to change.
- Richard Keene
IT Computer Support of New York
Design and Optimization Department
